What is Social Media Marketing Information System

What is Social Media ?

Social media is and information technology (IT) used for sharing content among of users. And the Social Media Information System is about how the content will be shared among the networks of users.

The role of SMIS (Social Media Information System) :
1. Social Media Providers

            Attracting, targeting demography(segmented) groups.

2. Users

3. Communities

Social media information system gives advanced organization strategy, by :

1.      Strategy determines value chains,

a.       Value chains determine business processes.

b.      Business  processes determine SMIS requirements.

2.      Value chain determine dynamic processes because dynamic process flows cannot be designed  or diagrammed.

3.      Social media fundamentally changes balance of power among users, communities, and organizations.Social media advantages in the organization’s departments :

1.      Sales and Marketing

a.       Customers could build/make/craft their own relationship(connection) by:

Wikis, blogs, sites for users discussions, etc.

b.      Customers could search the content, reviews and commentary, and any other sites for connecting each other.

c.       Social media doesn’t centered on customer lifetime value.

2.      Customer Service

a.       Relationships to the customers have as much control as companies.

b.      Users could help each other for product’s problem.

3.      Inbound and Outbound logistics

a.       Numerous solution ideas and rapid evaluation of them

b.      Better solution of complex supply chain problems.

c.       Facilitates users created content and feedbacks among networks needed for problem solving.

4.      Manufacturing and Operations

a.       Improve communication channels within organization externally with customers, and products (Design, function,etc) and operational efficiencies.

b.      Crowdsourcing (Using crowd/people over the internet to solve problem or discuss).

5.      Human Resources

a.       Let employees shares their hobbies/expertises.

b.      Employees could connect/communicate each other.

c.       Finding prospective employees, recruiting and evaluating candidates.

Value of social capital

1.      Number and strength of relationships, and resources are controlled.

2.      Added values in Information, Influence, Social Credentials, and Personal reinforcement.

Developing an effective SMIS (Social Media Information System)

1.      Focus on being cost leader or on product differentation.

2.      Industry-Wide focus or Segment focus.

Social Media Plan Development

1.      Define the goals.

2.      Identify success metrics.

3.      Identify target audience.

4.      Define your value.

5.      Make personal connections.

6.      Gather and analyze data.

ESN (Enterprise Social Network) is software platform uses social media to  facilitate cooperative work of people within an organization, used to improve communication, collaboration, knowledge sharing, problem solving, and decision making.

Enterprise 2.0 is a term for an enterprise that use of emergent social software platform within companies, or between companies, partners or customers.

Figure 8 Social Media Pillars of Policies

Organization could handle the social media information system by develop and publish social media policy. Which is used to make a rule for the users at using the social media.

Internal risks from social media : 

1.      Threats to information security.

2.      Reduced employees productivity due to accessing social media while in working.

Security Guide :

1.      Avoid of write down personal information on the internet.

2.      The data could not be deleted since it stores in many servers.

3.      The user’s personal data could be accessed by strangers and being sold or spread over to other persons.

4.    To remove a digital footprint, follow the steps :

a.       Clearing cookies.

b.      Encrypt emails.

c.       Avoid using real name.

d.      Using virtual private network.