Typical use of BI : In Identifying changes in purchasing patterns –       Important life events change what customers buy. In Entertainment –       Netflix has data on watching, listening, and rental habits. –       Classify customers by viewing patterns. In Predictive policing –       Analyze data on past crimes - location, date, time, day of week, type of crime, and related data. Ethic Guide : Unseen Cyberazzi Data broker or Data aggregator –       Acquires and purchases consumer and other data from public records, retailers, Internet cookie vendors, social media trackers, and other sources. –       Data for business intelligence to sell to companies and governments. Cheap cloud processing of consumer data easier, less expensive. Processing happens in secret. Data brokers enable you to view data stored about...